NEW YORK, November 08, 2023 – SoundCloud is partnering with Calm - the #1 app for sleep, meditation, and relaxation - to introduce new mental health and wellness benefits exclusively for artists.
SoundCloud’s robust member benefits program includes exclusive offers and discounts from music and creative companies like Discord, Squarespace, Adobe, Splice, and more. The addition of Calm marks an expansion and the first partner in the mental health and wellness space. This is particularly significant in light of statistics that show 73% of independent musicians struggle with mental illness (Record Union, 2019).
“The issue of mental health and wellness for artists is a personal one for me. This partnership and step into the wellness space is all about meeting artists where they are,” said Eliah Seton, Chief Executive Officer of SoundCloud. “We really want artists to find value in our subscription offerings. That’s why we’ve focused on building out our member benefits in a more holistic and meaningful way.”
Calm is a subscription-based app that provides industry-leading mental health content such as meditation, Sleep Stories, mindfulness exercises, soundscapes and more. The app features hundreds of hours of original audio content available in seven languages and supports users in more than 190 countries.
Starting today, SoundCloud Next and Next Pro artists will now have access to exclusive offers for Calm through SoundCloud’s existing member benefits program, including:
“Mental health holds a significant place in my life because I firmly believe that happiness is the ultimate key to a fulfilling existence,” states Sojabrat, a First on SoundCloud artist. “For artists, mental health is of paramount importance. The creative process, especially in fields like music, heavily relies on being in a good headspace…a healthy mental state can inspire creativity, enable self-expression, and fuel the artistic journey, allowing them to create the kind of music that resonates deeply with their audience.”
These offers come in addition to a host of other benefits exclusively available to Next and Next Pro subscribers, which provide artists with access to a full suite of tools and resources so that they can build out their career on their own terms. Since launching SoundCloud for Artists in 2022, SoundCloud has taken steps to build a more holistic and robust creator offering. SoundCloud has also introduced a range of updates that allow artists and fans to directly connect, including the new Fans tool for artists, direct messages on mobile, and a new Comments tool.
*50% for the first year (annual) via unique, single-use URLs. Calm’s standard pricing is $15/mo, $70/year. Offer valued at $65.
**50% off Calm Premium for the first year (annual) via unique, single-use URLs. Offer valued at $50.
SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.
Since launching SoundCloud for Artists in 2022, SoundCloud has introduced a range of updates including the new Fans tool for artists, direct messages on mobile, a new Comments tool, a global licensing deal with Merlin, and a Member Benefits expansion.
Calm is a leading mental health brand on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation, Calm’s transformational mindfulness content supports over 150 million people and 3,500 organizations across seven languages in more than 190 countries. Fast Company’s Most Innovative Companies of 2020 and Time100’s Most Influential Companies of 2022. For more information, please visit calm.com.