SoundCloud Launches SoundCloud Store Featuring Exclusive Artist Merch & SoundCloud Essentials Collection

[August 13, 2024] SoundCloud knows that streaming isn’t enough – for artists or for fans. We also know the power of fandom, which is why we’re constantly working on improving how artists and fans connect and share through music. 

Today, we’re introducing the first edition of the SoundCloud Store, where a select number of Next Pro artists can design exclusive merchandise for their fans with minimal effort – letting them focus on their craft while driving meaningful revenue beyond streaming.

If you’re using SoundCloud, you’re likely obsessed with music and that’s something to be proud of, and wear like a badge of honor. From fresh tees and hoodies to limited-edition accessories, the SoundCloud Store features unique artist merch that reflects the authentic connection between creators and listeners. Now you can look good while repping your love for music and supporting your favorite artists, beyond listening.  

The SoundCloud Store also offers the Essentials Collection—SoundCloud-branded merchandise that lets fans show support for their favorite music platform. This collection includes a range of high-quality items such as t-shirts, hoodies, hats, and more, all designed with SoundCloud's signature style.

The SoundCloud Store is currently available in the United States, European Union, and Canada. Designing merch is available to a limited number of Next Pro artists to start. Artists can only apply to participate if they own 100% of their merchandise rights. Subscribing artists are encouraged to apply to participate and join in on the excitement here. All items are made to order through SoundCloud and hosted on the SoundCloud Store, with no hassle or upfront costs to artists. Stay tuned for additional information as we look to open up the store for additional artists, in additional territories, to sell their merch.

Fans looking to don their favorite artist's gear must be located in the United States, European Union or Canada and can visit the SoundCloud Store today to purchase merch and discover how we’re reshaping the music landscape, and connecting fans and artists one drop at a time.

The SoundCloud Store launched today with merch from artists including Wiz Khalifa, Denzel Curry, wolfacejoeyy, Bktherula, and Armani White with 100% of the profits going directly to the artists:

 WIZ KHALIFA

Listen to Wiz Khalifa here.

DENZEL CURRY

Listen to Denzel Curry here.

WOLFACEJOEYY 

Listen to wolfacejoeyy here.

BKTHERULA

Listen to Bktherula here.

ARMANI WHITE

Listen to Armani White here.

We’re always looking to help artists get heard, get fans, and get paid. And with today’s launch, it’s never been easier to connect with fans around your latest drop, whether that’s a fresh new track, a limited-edition hoodie, or both. 

About SoundCloud:

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400 million tracks from 40 million artists, the future of music is SoundCloud.