SoundCloud Partners with Amsterdam Dance Event 2024: Fueling the Future of Electronic Music

As ADE 2024 approaches, SoundCloud is excited to announce its full partnership with the world’s leading electronic music conference and festival, Amsterdam Dance Event. This year, we’re bringing our dedication to independent electronic music artists to the forefront with a range of events, workshops, and panels designed to empower creators to build lasting careers.

At SoundCloud, electronic music has always thrived, and we’re proud to support the artists who drive its evolution. During ADE 2024, we’re bringing an extensive program to Amsterdam, including a drum and bass club night, one-on-one guidance sessions at the SoundCloud School at ADE Lab, and ADE Pro panel talks with SoundCloud's CEO plus trailblazers of tomorrow’s sound. 


Read below to see what SoundCloud has lined up for this year:

From Cloud to Classroom: SoundCloud School at ADE Lab

In the vibrant lobby of Brakke Grond, SoundCloud is turning its digital platform into a real-life hub for artists and fans. Our SoundCloud School will offer 1:1 talks and interactive sessions with SoundCloud experts. Whether you’re looking for feedback on your latest track, strategies for increasing your play counts, troubleshooting, or guidance on building an audience, our team is here to help you navigate the complexities of the music industry.

-- Open to everyone and available throughout Thursday and Friday of ADE Lab.

Demo Sessions & Meet the A&R’s: Throughout ADE, we’ll have pop-up showcases that gives an inside look at the process behind creating great music. Get your questions answered about studio etiquette, production, and more.

-- Open to everyone and available throughout each day of ADE.

In Session With Camden Cox & Andy Sheldrake: This session will show creators how to go from bedroom production to studio collaboration, with practical tips and tricks. During this session, Grammy-nominated artist Camden Cox and Andy Sheldrake will craft their next hit single in front of the live studio audience, offering an unmissable opportunity to witness their expertise, insights, and creative synergy.

-- Saturday, October 19 from 16:00 - 17:00 at De Brakke Grond.


Essential Insider Knowledge Panel: Unlock the Power of SoundCloud: Insights with Mau P and the Minds Behind the Platform

With more than 400 million tracks from 40 million artists, SoundCloud is the go-to platform for independent creators. At ADE Pro, we’re offering the chance to learn directly from the minds behind SoundCloud and one of its most successful artists with the special Insider Knowledge session. DJ/producer Mau P will join SoundCloud CEO, Eliah Seton and SoundCloud Global Head of Music, Emmy Lovell, to discuss the strategic moves that have defined the artist’s career and how SoundCloud has been instrumental in supporting independent artists like him. Mau P has rapidly ascended the ranks, with hit singles that have amassed over 200 million streams positioning him as a key figure in dance. This session promises to provide valuable insights for all levels of artists and music professionals looking to leverage digital platforms for success.

-- Thursday, October 17 from 12:30 - 13:15 at Felix Meritis. 


SoundCloud Presents: CruCast x High Tea Club Night

No SoundCloud experience at ADE would be complete without an unforgettable night out. This year, we’re teaming up with CruCast crew to join forces with local label and event series High Tea for a kickoff drum and bass club night on ADE Wednesday. Their signature sound will be amplified in warehouse-style venue RASA86, promising a high-energy label link-up.

-- Wednesday, October 16 23:00 - 5:00 at RASA86.


Join Us at ADE 2024

October 16-October 20, 2024

From in-depth workshops to networking opportunities and unforgettable nights, SoundCloud’s partnership with ADE 2024 reflects our ongoing commitment to supporting electronic music creators. We’re here to help the next generation of artists get heard, grow their fanbase, and build lasting careers.

Explore more about our panels, sessions, and events throughout ADE on Community.SoundCloud.com. See you in Amsterdam!


About SoundCloud

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40+ million artists, the future of music is SoundCloud.

Contact details

Related topics

Receive exclusive news

Are you a journalist or do you work for a publication?
Sign up and request access to exclusive news.

Request access

Receive SoundCloud news on your RSS reader.

Or subscribe through Atom URL manually