SoundCloud Reveals Electronic Music Fans are the Most Engaged Worldwide

SoundCloud offers a unique and immersive experience where remix culture, live sets, and musical experimentation thrive. Built on direct artist-fan connections, it’s a vibrant hub for creativity and community. Since the beginning, Electronic music has been central to this culture, finding its natural home on SoundCloud due to its focus on innovation, experimentation, and creative freedom.

This past week, SoundCloud showcased its commitment to Electronic music with a robust lineup of events at the Amsterdam Dance Event (ADE), the world’s premier Electronic music conference and festival. On Thursday, October 17, SoundCloud CEO Eliah Seton and Global Head of Music Emmy Lovell joined artist/producer Mau P for an "Essential Insider Knowledge" panel, diving into the influence of SoundCloud and offering a behind-the-scenes look at the world of Electronic music.  

As Electronic music's global popularity grows, SoundCloud remains at the forefront, releasing new data that highlights the significance of the genre and its unmatched fans on the platform.

Electronic Music Trends on SoundCloud:

- Increased Uploads: Electronic music uploads are projected to rise by approximately 21% in 2024, compared to 2023

- Surge in Plays: Plays of Electronic music genres have grown by ~6% since 2022, with Electronic music expected to account for 21.85% of all plays on the platform this year

SoundCloud EDM Superfans Have Unmatched Fan Engagement: 

- Electronic music fans are leaned-in, engaged listeners. 

- Electronic music fans are superfans, over-indexing for all music activities.

- Electronic music fans are the most engaged in the world. 

- Compared to fans of other genres Electronic music fans are:

-- 52% more likely to comment.

-- 104% more likely to share.

-- 85% more likely to repost.

The global reach of Electronic music on SoundCloud is huge, with active listeners and artists in all corners of the world:

- Vietnam has the 3rd largest Electronic listener base and is home to the fastest-growing Electronic subgenre community, Vinahouse.

- Central/Northern Europe is home to the most dedicated and engaged SoundCloud Electronic listeners. 

- Belgium, Austria, and Germany rank among the top countries where Electronic music dominates streaming on SoundCloud.

The fastest-growing EDM scenes are paving the way for broader trends, with House, Hardcore, and Trance subgenres currently fueling the SoundCloud ecosystem.

- House: Leads the way with the most plays, listening time, and listeners.

- Hardcore: Ranks second in plays and listening time.

- Trance: Second in number of listeners and third in plays and listening time. Notably, Trance is the fastest-growing genre with a 24% increase in listening time and an 11% rise in listeners since 2023.

Major Electronic artists like Kygo and Marshmello first gained visibility and built their fanbases on SoundCloud. The platform empowers creators to experiment beyond traditional commercial formats, resonating with engaged audiences. As the industry recognizes that the future of music is rooted in fandom, SoundCloud acknowledges that Electronic music has always embodied this. In Electronic music, fans are integral to the experience, reinforcing SoundCloud’s mission to empower artists and fans to directly connect and share through music.