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December 12, 2023 – Helix & PayDay Records and SoundCloud have announced their partnership to offer expanded global artist services. By leveraging SoundCloud's extensive global platform and Helix and PayDay Records expertise, the partnership aims to discover, nurture, and invest in emerging electronic and hip-hop music artists, offering them unparalleled opportunities for exposure and growth. SoundCloud will identify and refer promising artists on platform for potential signing with Helix or PayDay Records. 

Founded in 1992, Payday Records is one of the world’s longest-running independent hip-hop and R&B labels and helped to launch the careers of some of the biggest and most influential names in the genre including Jay-Z, Yasiin Bey f.k.a Mos Def (via his first group U.T.D.), Jeru The Damaga, and more.  Electronic dance music label Helix Records was established in April 2022 as a multi-territory independent home for the world’s best new electronic dance music and boasts high-profile artists including Snakehips, Grammy-nominated Ten City, Jamie Jones, San Holo, Two Friends, and more.

“Hip-Hop and Electronic music are core to SoundCloud’s identity, and in Patrick Moxey, there is no better partner with whom to give artists the opportunity to build their careers. I’ve known Patrick for years - as we all know, he’s paved the way for some of the biggest names in the industry, and this partnership exemplifies our commitment to identifying and nurturing what’s next in music,” states SoundCloud CEO, Eliah Seton.

"The A&R alliance between Helix and PayDay with SoundCloud is very exciting.  Between us we're uniquely positioned to give emerging artists global reach through expert marketing, promotion and A&R support," shares Patrick Moxey, President & Founder of Helix and PayDay Records.  "SoundCloud has always incubated new talent and shares our artist-friendly ethos.  I'm delighted to work with SoundCloud, Eliah Seton, Jessica Rivera with partnerships, and emerging talent with our new association." 

Partnering with PayDay and Helix Records seamlessly aligns with both the history and future of SoundCloud.  Whether tracing the rise of SoundCloud Rap or indulging in exclusive remixes and EDM sets, fans flock to SoundCloud for sonic experiences they can’t get elsewhere. Additionally, this announcement comes amidst a surge of growth across SoundCloud’s UK dance communities.  From the success of WUGD / Polydor x SoundCloud artist Hannah Laing to the championing of Ascending artist Kenya Grace, the growth of EDM artists is being recognized and supported on a global level. 

About SoundCloud

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.

Since launching SoundCloud for Artists in 2022, SoundCloud has taken steps to build a more holistic and robust creator offering. SoundCloud has also introduced a range of updates that allow artists and fans to directly connect, including the new Fans tool for artists, direct messages on mobile, and a new Comments tool.

About Helix Records

Helix Records, established in April 2022, is a multi-territory independent home for the world’s best new electronic dance music. Founded by industry leader Patrick Moxey, the ascending flagship label has already signed and released music from several high-profile artists including house icon Jamie Jones, GRAMMY- nominated Ten City, legendary house DJ/producer Marshall Jefferson, renowned electronic duo Snakehips, drum and bass legend Netsky, Dutch artist/producer San Holo, party rockers Two Friends, Billboard chart topper Kaleena Zanders, Nordic producer/DJ Syn Cole and British-Australian band AR/CO. Alongside over 1000 Spotify Global New Music Friday placements within its first year and a half of operation, Helix’s releases can also be found in rotation globally on top radio stations landing as the #4 Billboard Dance Airplay Imprint of 2023 and supported by multiple U.S. #1 Billboard/Media Dance Airplay singles.  The label can also be found showcasing its talents at its popular Helix Lab events held during ADE, Miami Music Week, and more. After two years in the game Helix Records has placed itself into the DNA of global dance music and culture. 

Follow Helix Records

About PayDay Records: 

The iconic record label Payday Records, created in 1992, helped to launch the careers of some of the biggest and most influential names in hip-hop, including Jay-Z, Yasiin Bey f.k.a Mos Def (via his first group U.T.D.), Showbiz & AG, and Jeru the Damaja. Founded by hip-hop and electronic pioneer Patrick Moxey, the legendary independent label proudly celebrates 30+ years in the game, with a new roster of talent including viral UK rapper AntsLive, Lagos-born artist Deto Black, veteran New York emcee Saigon, and more.

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For more information, contact:


Helix and PayDay Records

Alexandra Greenberg, Falcon Publicity 

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